Understand how, when, where, and why products are used in real life, beyond the point of purchase. By tracking millions of food, drink, personal care, and household usage occasions, we capture the moments, routines, and motivations behind consumption. This connects occasions, brand choices, and behaviours to reveal emerging trends, white space opportunities, unmet needs, and new paths for growth from purchase to real-world use.

Data Positive turns CSR commitments and claims into actionable, value-creating decisions. It provides an omni-channel, omni-product, and omni-consumer view of responsible consumption, connecting behaviours, product offers, and sustainability goals. Grounded in real purchase data, Data Positive empowers brands and retailers to identify growth levers, optimize assortments, and activate preference. In short, it transforms sustainability from a promise into a competitive advantage.

PanelVoice connects real attitudes to real behaviour by hearing directly from verified buyers - uncovering the motivations behind growth, decline, or shifting loyalty. Because people often forget what they bought - or fail to notice changing habits - every response is anchored in verified purchase trips, down to SKU level. This gives you a clearer view of the factors shaping choice and the confidence to size opportunities, validate strategies, and guide decisions.

PanelVoice brings the consumer’s voice and behaviour together, linking attitudes to actual purchases for deeper understanding.

Food and drink purchased for immediate consumption tells a distinct story shaped by moments, motivations, and fast-changing routines. Our out-of-home panel tracks real French shoppers across cafés, delivery, restaurants, workplaces, and on-the-go occasions to show what was bought, where, why, and by whom. This continuous insight helps you understand out-of-home needs, see how behaviour shifts, compare performance against competitors, and refine pricing, packaging, and placement with evidence.

See how beauty and fashion behaviours evolve across demographics and channels. From skin and hair care to grooming and apparel, we capture personal routines, product interactions, and shopping choices to show how preferences and needs are changing. This insight helps brands track generational trends, understand behaviour across online, in-store, and DTC channels, and align strategy with real-life usage, style-driven decisions, and emerging opportunities in a fast-moving category.

Prométhée connects real perceptions to real market dynamics by continuously tracking how consumers see and choose brands. It goes beyond claimed intentions to reveal what truly drives awareness, consideration, and loyalty - anchored in robust, verified data. Weekly online surveys with a large, representative panel deliver over 13,000 interviews per year, capturing evolving attitudes and image attributes while linking them to behaviours like price sensitivity, promotion response, and innovation appeal. This gives you a sharper view of the forces shaping choice and the confidence to size opportunities, validate strategies, and guide decisions.

We isolate the true impact of advertising from other purchase influences and quantify how and where to optimize ad investment for greater returns. This enables smarter planning by refining audience targeting, improving reach among light TV viewers, and guiding investment based on sales, profitability, or activated targets. It also supports campaign continuity by evidencing the cost of stopping advertising and prioritizing creative ideas that drive higher profitability.

We empower brands and retailers to decode shopping journeys and activate the right levers in store and online. Our insights help elevate the shopper experience and accelerate growth by improving decisions across retail strategy, category management, and execution. From channel and retailer performance to assortment, merchandising, price, and promotion, our solutions support shopper centric strategies that protect margins, strengthen collaboration, improve navigation, and drive conversion where it matters most.